Velour

Swedish fashion brand Velour launched their first collection 2005. The Founder Per Andersson is stil head of design. The label is inspired by the working class city Gothenburg from where it comes. Velour’s philosophy is effortless style combined with feel good preppy. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe.